Intentional Entrepreneur.

Florida-based

Coworking Founder + Techpreneur

If coworking and branding intrigue you, you’re in the right place.

Professional Portfolio.

Amber Tollefson is a Coworking Founder + Brand Marketing Strategist. Tollefson has been rigorously working on an enhanced model of Coworking and testing it with a PropTech prototype. She is actively seeking Strategic Partners in the venture that could help enhance the Coworking experience. In 2025, she launched a Branding Platform, called Brand Starter Kit, to streamline brand storytelling. Formerly, she was an Editor at ESPN, a 7-time Emmy Award-winning Coordinating Producer/Editor for the Miami HEAT and a 3-time Telly Award-winning Senior Promotions Producer/Editor at FOX Sports Florida before starting her own creative collective + coworking space. A 2-time captain for Florida State University’s soccer team, she led FSU to the Final Four her Senior year. She owns The Flamingo House in her hometown of Boca Raton, Florida and is passionate about placemaking in her city. She stands by collaboration and executing purpose-driven ideas.

“I love seeing a new idea come to life.”

  • Coworking.

    Crafting an experiential vibe space is what Tollefson is passionate about. She is working on an enhanced model of a coworking concept. This new work solution came after years of being entrenched as a Coworking Operator. Challenges in the market surfaced and her team has spent several years building upon the concept. She is actively seeking interested partners in the venture for their next chapter.

    partner

  • Branding.

    Brand Storytelling comes second-nature to Amber after two decades of producing award-winning stories in the sport and hospitality industry. She Co-Founded Brand Starter Kit, a platform that enables startups to brand themselves in a do-it-yourself manner. This kit also permits creative agencies to white label additional brand books to enhance their workflow, ultimately facilitating branding within minutes rather than months. Tollefson continues to work on customizing storytelling strategies for special projects with a team.

    beta test

create

Here’s My Timeline.

ESPN - 2005

Editor in Bristol, CT

Coordinating Producer/Editor in Miami, FL

Miami HEAT - 2006

Senior Promotions Producer/Editor in Fort Lauderdale, FL

Fox Sports - 2013

Chief Storyteller in Boca Raton, FL

Docu+Brand - 2015

The Flamingo House - 2016 *active

Founder in Boca Raton, FL

Brand Starter Kit - 2025 *active

Co-Founder in Boca Raton, FL

Purpose

Pillars.

  • Cross-Collaboration

    Jointly working with others on intellectual endeavors to help business ideas thrive is palpable.

  • Co-Community

    When a tribe of value creators come together, it's simply a meaningful experience.

  • Intuitive Awareness

    Remaining intuitive in business decisions builds strength.

  • Be A Goonie

    Explore divergent thinking, remain curious, high five the creative ecosystem and navigate this entrepreneurial landscape while enjoying the process.

Company Collection.

Pick my brain; book an appointment.

It all begins with an idea. Whether it's activating your property or helping you brandstorm, let me know how we can work together.

or email me:
amber@theflamingohouse.com